Hart of Dixie - What a Colorful Netflix series

"Southern Shores" ©Mary Montague Sikes

I don't consider myself a television addict, and I don't often "binge watch" a network series. However, recently I've become hooked on "Hart of Dixie", a series from a few years back that is showing on Netflix. At the moment, my viewing is nearing the end of Season 3 with the short, 10-episode Season 4 ahead. So far, I've watched well over 50 programs. It will be a sad time when I reach the final episode.

Blue Bell is a mostly sunny place to live. Located in southern Alabama, near Mobile, the town celebrates any and everything. Extravagant costumes show up right away when a new, unusual event is conceived. Beautiful, lavish cakes and pies adorn the streets for these celebrations. The bar, Rammer Jammer, is filled with people at all times of the day. When and where do these people work?

Lavon Hayes, the mayor of Blue Bell, is a retired NFL player who lives a life of drama, along with most everyone else in the town. One of stars of the series is named Lemon, often called Lemonade by her father who is the town doctor. George is a lawyer who doesn't have much to do, apparently. He and Lemon were together for 15 years, starting in high school when they were 15 years old until he left her at the altar in a much-touted wedding.

Dr. Zoe Hart, the protagonist, came to Blue Bell from New York City when she inherited a practice from a newly-discovered father. Her short, short skirts and outlandish outfits add to the color of the town and the series. Her love affair with Wade was a highlight of the show for me. The town bad boy, with a drunken father only he can rescue from the roof of the local church, Wade sometimes appears to be the most adult person in the show.

With so many violent programs on television, "Hart of Dixie" is refreshing and bright. With all its craziness, the show reminds me of Xanadu, the place of happiness and peace in the universe that my art series is seeking to discover.

Not As Simple As I Hoped

Well, I started off the year 2020 with the plan to set up my Goodreads account properly and to write a blog each week. So far, I have found that because I neglected Goodreads for many years, getting it in proper shape is taking longer than I thought. Also, I am behind already with my blog a week, but I plan to catch up.

I blame part of my tardiness on my art activities. Last week, I taught an oil/cold wax workshop which required a lot of time for preparation. Sometimes art sabotages writing, but it is a part of my life that I wouldn't change.

"Hearts on the Line" ©Mary Montague Sikes

As I mentioned in an earlier blog post about my writing marketing campaign this year, I will be using art more vigorously in my plan. On January 25, I have a book signing scheduled at the William & Mary Barnes & Noble in Williamsburg, VA. I plan to use a Valentine's promotion for my book and will give a blank greeting card with envelope to the first 10 people buying my book, Hearts Across Forever. This book is a romantic tale set on the beautiful island of Jamaica. People who travel on cruise ships in the Caribbean or who love to vacation on tropical islands will especially enjoy my book. I'm making a list now of the many ways Hearts Across Forever can be promoted. Books are written and never found. The right promotion is the key. This is a romance for all seasons, but it will make a special Valentine's Day gift. Perhaps, it will be given with the promise of a special all-inclusive trip to Jamaica.

In addition to promoting Hearts Across Forever,
the next part of my plan is to update my Amazon Author Central page. When my original publisher passed away, everything on my page was thrown off. Now I need to replace or change the information that is no longer valid. However, some of my books might never get re-released, so I want them to remain visible in some way. Ideas abound in my head, and I look forward to creating new books for them.

Right now, for the remainder of January, my promotion plans are:

1. Good Reads - Complete the update
2. Amazon - Tackle the Author Central page
3. Book Signings - Use art to devise promotional plans for book sales

Promotion is not as simple as I hoped, but deep down I never expected it to be.

The Year 2020, Let the Marketing Plan Begin

Here we are in the year 2020. This year always seemed so far away. The number has a special ring to it.

1818. 1919. Those years don't sound nearly as special. Perhaps the "Roaring 20s" of the 20th Century make it sound a bit foreboding. I don't know.

For the year 2020, I'm not making any resolutions--only plans. My first plan is to write a blog each week for this year.

My second plan is to write about my marketing discoveries and ideas. I have a lot to learn about marketing, so research will be key to fulfilling my plans.

For this week, my plan for writing is to revitalize my Goodreads connection. Long ago, I had books on Goodreads and probably an author's page. Now, I don't recall what I did or how. Getting things up-to-date and going on the Goodreads web site will require some time, but I am determined.

Blog first, then Goodreads. That's my plan.

Also, along the way, I need to filter in my artist as well as writing plans. This week, I plan to enter the Gloucester Arts on Main juried show. That requires choosing photos of work to enter and will take some time. Also, "Winter Blues" is an invitational art show, of which I am a par,t at Gloucester Arts on Main in Gloucester, VA with an opening on January 3, 6 to 8 p.m. that I plan to attend. My 4' x 6' oil painting and a pastel painting are part of this show. The oil painting has not been on view ever in this area. It was part of my Graduate Thesis Show at Anderson Gallery (Virginia Commonwealth University) in Richmond, VA and a One-Person Show at 20th Century Gallery in Williamsburg, VA.

People often don't keep their new year's resolutions, but plans are more difficult to discard. I intend to keep my plans going throughout the new year.

Building a Marketing Plan

Building a Marketing Plan. That's something I've been thinking about most of this year and many times before that.

After all, I have a few published books, languishing in the darkness, waiting for the light. Years ago, when my first novel was released, I had a few good plans and had scheduled lots of book signings. It was September 11, 2001. I had my first big signing set for that evening at a large Barnes & Noble venue in Richmond, VA. You know what happened to that.

"Hilton Head Waves" ©Mary Montague Sikes

The next week, we headed to Hilton Head Island into the most morose setting imaginable. Everything and everyone had fallen apart; no one wanted to promote anything, nor plan ahead. The art gallery owner with whom I had a prior business relationship told me she was only interested now in promoting the work of local artists. She was clearly upset.

Very early one morning, I slipped down to the beach to watch the waves roll in and to listen to their sounds. No one else was there. Had those waves started at an earlier time on a far away shore along the coast of Africa?, I wondered. Now with an ancient rhythm, they splashed along our sandy beaches.

The waves calmed me that day. I continued with plans to promote. Doing something was better than not doing anything at all.

My book promotion and my art marketing were not organized. I was younger and filled with the enthusiasm of a first-time author, even during those days of darkness for our country. Now, older and wiser, I am setting up an organized plan.

My goal for 2020 is to see clearly with 20-20 vision a marketing plan that will reveal an audience and buyers for my work. I will build a detailed marketing plan.

Art and Writing As Viable Businesses

What is it about artists and writers that makes them avoid business at all costs? At all costs can be a lot.

"We just want to paint. We just want to write," we say.

Is that really true? After all, it is nice to cash a big check sometimes. It's rewarding to feel the pride after the sale of a large favorite painting. What an amazing high comes to us when a nice royalty check rolls in.

Unless you are especially lucky or have the backing of a very talented entrepreneur, that is not going to happen without a lot of work on your part. You need to swallow your pride and step out into the world of business.

Do you have a web site? You need one with your name as the major focus. You need this as the place to send your clients whether you are an artist or a writer. Put your web site on business cards and send folks there. Long ago, I claimed the domain name Mary Montague Sikes. My web site is marymontaguesikes.com and I use it all the time when people ask.

Last week, I attended  a seminar, "Art as Business", presented in Gloucester by Marc Wilson, Virginia Small Business Development Center. He brought up many tools a small business owner (that's what creatives are) can use to develop their business.

Marc suggests making a 30-second video of your elevation speech. (We've heard that before, haven't we, writers?) That speech should explain why the person should care about your work and will their life be better because of it? I plan to do it.

High on Marc's list is developing a business plan. That's something I think I have, but I don't. That is something I intend to create in 2020.

Perhaps you would like to follow me, starting in December. Let's build a plan, piece by piece. Let's follow our plan and see what happens.

Art and writing can be viable businesses. Business can improve our lives, if we let it.