|"Circles and Butterflies" acrylic painting ©Mary Montague Sikes|
As part of the program, I now have the opportunity to follow the progress of the two final artists through 15 bi-weekly podcasts that will document their journeys to an exhibition of their work in Xanadu Gallery during April. This is the first time that Jason has selected two artists for the program. Sculptor Phyllis Mantik deQuevedo and painter Kimberly Ferrell will compliment each other in an exhibition of their figurative work.
This week Jason discussed the importance of having consistency in the art an artist puts out for public display. I take notes throughout the podcasts and was pleased that he listed his six criteria for consistency. They are: subject matter, theme, style, palette, medium, and presentation. I thought about how authors also can benefit from using those same criteria for consistency in their books and their covers.
Jason says that artists should discover their own mix in the six criteria as they seek to find their individual brands. This reminded me of the time a few years ago when I met with the cover designer of my first novel, Hearts Across Forever. She told me about branding, a subject I had not considered much before that day. Although she did not give me the criteria for consistency, she made me understand the importance of developing a "look" for not only the books, but the author as well. The art on the cover of Hearts Across Forever is my pastel painting of falls that are part of the story. It is interesting to note the similarities of the color palettes of my painting and those of my book. I had not thought about that common element until I put photos of both of them in my blog today.
From now on, I will give special attention to the six criteria for consistency as I develop my art work. I will also consider it in my book writing and in the art for my covers. Thank you, Jason Horejs, for your thoughtful suggestions.