A Fun and Creative Way to Promote a Book

Recently, I've gotten way behind in scanning the couple hundred e-mails I get each day. When I started looking over and picking out the ones I needed to read, I discovered one from Tammy Kaehler in Murder Must Advertise, a group that I joined a while back. Although I don't know Tammy, I was intrigued by the promotion she is doing for her first novel, Dead Man's Switch, coming out in August. She has two videos, one about her and another about her book. Her reasoning is that since she wants to get speaking engagements, she would like people to see what kind of speaker she will be. The video about her book is a little more along the lines of some of the book trailers I've viewed.

Tammy has been a writer for a number of years, but she never wrote fiction until six years ago. The book she decided to write is about auto racing, so she approached this subject like a good news reporter. She visited tracks and interviewed the race car drivers. She became an expert on the subject of auto racing.

Now, a bookseller in Connecticut is partnering with the race track about which she wrote her novel to have a book launch party for her on July 9. Since Tammy lives all the way across the country in California, this is quite a special event.

I'm fascinated that she became a car-racing expert. I'm impressed that she took plenty of photos and video along the way, so that she had material handy for the videos. This is a fun and creative way to promote her book.

Those of you with books to promote, what unusual things can you do to promote them? Make a list. Even the craziest ideas could have merit. Be creative and have fun!