|"Sunset at 35,000 Feet" ©Mary Montague Sikes|
Perhaps you have something unexpected on your site, like my sunset picture that would probably seem out of place unless you are promoting photographs. But it could be an attention-grabber if you wanted to draw someone in to take a longer look. Sometimes it's good to feature a surprise.
If journalists are looking at your site to find out more about you, will they like what they see? Will they find all the information they need to write your story or to want to contact you for more. If you are an author or an artist, you need publicity to develop your brand, to become known.
Here are some thoughts about what you need on your website:
1. A brief description of who you are and what you do. Example: Mary Elevator Jones is the author of five dynamic adventure novels, including the acclaimed, Up to the Sky, which has spent nine months at the top of the New York Times bestsellers list.
2. A list of your latest releases, including books (with covers and Amazon and/or publisher links) and magazine articles (if you write them).
3. Your Facebook, Twitter, Pinterest, Google Plus, and other contact information.
4. A short bio with photographs. Use large enough files (200 dpi) so the photos will be usable in an article written about you.
5. Your logo--get one if you don't already have it--, youtube videos (if you have them), book trailers.
6. Press coverage about you, including newspaper stories, radio, TV links, and anything else you think is pertinent.
7. Press releases about you and your work that are ready to use. Have pdf. and Word versions.
As I look at my list, I realize that I do not have all of this on my website. I need to take a look and add a lot.