How should authors go about advertising? That's a question we all ponder on a daily basis. Should we set up a blog book tour? Should we hire someone with more knowledge and contacts than we have to set it up for us? We do interviews. We visit lots of blogs. We post on as many sites as possible. Yet sometimes we can't help but wonder if much of what we do is simply lost in cyberspace.
I hope not.
The people I've met by blogging in the last year and a half have been wonderful and inspirational. I don't know that meeting these folks has resulted in any book sales, but my life is richer just from getting to know them.
I was interested to read an information request on one of my lists yesterday. A writer wanted to know if she had a well-edited book, could she expect to realize $1000 in sales each month from that book? She has received a variety of answers from that question, including one that said she should expect to put sales proceeds back into promotion, advertising, and building name-recognition for about the first five years.
How and when to advertise is a complicated issue. What's important to you about advertising? Do you have a magic formula to share?
Here's my next event in advertising. There'll be a lot of writers tailgating, so hope we find some new readers along the way.
Fall for a Writer Tailgate Party-Book Signing
October 15th, 2011, 10Am-2Pm
3714 Richmond Rd., Keswick, VA