As I wrote my novel, Jungle Jeopardy, I visualized a young Ford as the almost-hero of my book. Tyler Hunter (my character) is an archaeologist who knows a lot about ruins of all sorts, including the Maya which are depicted fictitiously in my story. Another character, Clifton Wilder, the hero of a previous book, Secrets by the Sea, wears an Australian-style hat similar to Ford's in Jungle Jeopardy. A jaguar figures prominently in my book.
Were there any jaguars in Raiders? I don't remember.
Earlier today, I studied the Indiana Jones poster and decided it would be great fun to create an outfit for book signings that links a little to the Ford image from the movie. I have an Australian bush hat my children brought home from a trip there. I'm going to wear that hat, a brown jacket with the look of one from the movie, and a silk shirt with a jaguar image on the front to my next signing. I already have a painting I created of a jaguar to go with my story. Although I look nothing like Harrison Ford and I don't have a gun to strap around my waist (think that would be illegal in Virginia), I'm excited about this branding project for Jungle Jeopardy.
Will I attract readers? I don't know, but it should be fun trying!